Digital2Go Expands to Latin America Through Partnership with SSL Digital

Digital2Go Media Networks, (D2GO), a consumer engagement and marketing intelligence company, and SSL Digital, Mexico’s leader in Digital Signage, operating new generation media spaces in 24 airports and more than 6,000 sites with private satelite communication networks designed and installed by the company, today announce a partnership to bring D2GO’s proximity and consumer engagement platform to thousands of locations throughout Mexico and Latin America, enhancing SSL Digital Digital Signage offering.

D2GO, whose solutions have been deployed in over 8,000 locations in the United States, and who’s audience data insights have driven successful social advertising and marketing campaigns across both online and offline platforms to drive increased mobile engagement and revenue, has already signed contracts in the region with Alamo Mexico, Venados de Mazatlan, the professional baseball team and stadium in Mazatlan, Mexico, and the prestigious Museo de Arte Moderno in Mexico City.  Response to the platform has been overwhelming, driving the need to secure an established and highly capable digital media partner. 

Underscoring the importance and value of this partnership, D2GO CEO Mike Canevaro said, “The early success we have found in Mexico challenged us, but validated our model and need for an experienced partner that understood the dynamic needs of the market, and had the reach both in digital capabilities and advertising and branding customers. We are excited about this partnership and know that this relationship will bear tremendous fruit for everyone involved.”

SSL Digital advanced digital media and advertising platform is used across more than 6,000 sites and reaches over 12,000 screens in places such as upscale department store chain El Palacio de Hierro, financial institutions such as Citibanamex, Banco Santander, Banorte, Scotiabank, and retailers like Sephora, Interceramic and The Home Depot. In addition, their media and DOOH platform is deployed in 24 airports throughout Mexico including Cancun, Monterrey, and Guadalajara reaching more than 60M consumers per year. Jorge Laverde, Marketing & New Business Development Director at SSL DIGITAL, said about the exciting joint venture, “SSL Digital has been a leader in providing superior brand experiences in Mexico for the last 13 years.  As we looked to expand beyond our current Digital Signage capabilities, it became clear that the next step in brand and marketing engagement involved reaching consumers on mobile devices.  D2GO brought us a solution and partnership that will allow us to strenghten our leadership position offering our customers innovative resources as a new way to reach consumers, understand their behavioral patterns, and maximize our capabilities.”

Fernando Alonso, President of D2Go Latin America expanded on the partnership, “The success we have had in Mexico has been under the radar, working with premium partners, and proving our capabilities.  However, this partnership with the team at SSL Digital elevates both companies’ capabilities and profiles in Mexico and greater Latin America, and I’m very excited about the many great things on the horizon.”

According to data from ABI Research and eMarketer, the combined markets for Big Data, Mobile Advertising, Social Marketing, Location Marketing, are forecast to be $351B in 2017. The market for Indoor Location technology grows 61% per year from $231M in 2016 to $2.48B in 2021, and according to Allied Market research, the market for location based advertising and other services is expected to grow at a CAGR of 27% globally through 2022.  This partnership between D2GO and SSL Digital will enable them to participate in these markets with combined solutions and continue to gain market share in the dynamic Latin American marketplace.

About Digital2Go Media Networks, Inc.:
Digital2Go (D2GO) is a consumer engagement and marketing intelligence company focused on redefining Mobile Engagement. The D2GO platform provides advanced audience segment targeting, combined with powerful data collection capabilities to enhance customer segmentation and engagement. Headquartered in Irvine, California, with offices in Mexico City, Mexico. To date, the company has deployed it’s solutions to over 10,000 locations in the US and Mexico.

About SSL Digital:
SSL Digital, a Mexican company, pioneer in Digital Signage has been installing and operating private communicacion networks for the past 13 years in Mexico. Three years ago ago opened the first international office in Guatemala to cover the Central America markets. It is the largest digital advertising network in Mexico, operating 24 airports, offering the broadest range of media products and formats. Through it´s business divisions, Media and Networks, SSL DIGITAL operates more than 6,000 sites with a total of 12,600 active screens in Mexico and abroad.

How does David take on Goliath(s) in mobile advertising?

Reuters/Dado Ruvic

Reuters/Dado Ruvic

Data of course.....mixed with location intelligence, context, proximity information.......and a slingshot.  Our own CEO, Mike Canevaro, was featured this week on a weekly podcast with Tematica Research where the topics ranged from mobile advertising, to rate hikes by the Fed, and even plastic surgery in Korea!  While Facebook and Google dominate the ad spend on Mobile - close to 90% by all accounts - tailoring that ad spend by using location data, audience targeting, and proximity device data is taking a foot hold.  In a recent ad campaign across social channels, one of our customers saw CTR's jump some 1600%, onsite visits climb 135% and an overall response rate of 7% by using our hyper-targeted mobile audience data derived from proximity sensors and location data collection.  More on that in our next post, but for now, click over to Business Insider and take a read - or a listen - to learn more.


5 Apps that Nailed Super Bowl Push Notifications

Here are the top 5 picks:

1. Open Table

This push is both timely and useful, especially for those guys (and gals!) who have a tendency to wait until the last minute to book Valentine’s Day reservations and are left scrambling when everything’s booked up. Despite the Super Bowl being unrelated to their app, Open Table used it as an opportunity to engage with their audience in a meaningful (and helpful) way.

2. Grub Hub

Another app for foodies, Grub Hub, used the Super Bowl as an opportunity to introduce or remind people about a useful feature: pre-ordering. Sending the push notification the day before the Big Game when people are having the eternal struggle of cook versus order is perfect timing to persuade them towards the ladder. 

3. MIC

Great way to get people to open your push? Answer a question they have. Mic does an excellent job capitalizing on the Super Bowl excitement by providing answers on how to stream the Big Game. 

This is a perfect example of an app knowing its audience. Odds are, if you like to consume your news via a mobile device, there’s a good chance that’s how you like to consume other content like TV, too.

4. Quartz

Another news app that nailed the Super Bowl? Quartz with their breaking news about the historic ending. Their push notification has all of the important information right up front, but is enticing enough for you to want to open and learn about the incredible comeback. Plus? They get major bonus points for using both an emoji and and image in their push.

5. The Weather Channel

 If one app on this list gets the top crown, it goes to The Weather Channel for these hilarious geo push notifications. Since their app is utilitarian in nature, it’s more difficult to create engaging and fresh content on a daily basis. But by tapping into their user’s location and tying the weather back to the Super Bowl in a light-hearted manner, The Weather Channel capitalized on two days to uniquely connect with their users. 

Source Data: Localytics

Effective In-App Messages Result in Higher Retention

Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement.

While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication is used effectively, the results are great. Specifically, apps that send in-app messages were shown to have 2 to 3.5x higher user retention and 27 percent more app launches than those apps that do not.

While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication is used effectively, the results are great. Specifically, apps that send in-app messages were shown to have 2 to 3.5x higher user retention and 27 percent more app launches than those apps that do not.

On average, apps that send in-app messages were shown to be opened 13.2 times per month, compared to only 10.4 monthly launches for apps that do not utilize in-app messages.

In terms of monthly user retention, Localytics’ data shows developers who utilize in-app messaging are retaining 46 percent of their users three months after the initial download. That’s compared to just 13 percent for apps without in-app messages.

Simply including in-app messages is a step in the right direction for developers, but the triggers for their delivery also greatly impact their effectiveness. Specifically, the average click-through rate for an in-app message is 28 percent. However, when the message is triggered at an appropriate time, after the user has taken a specific action inside the app, the click-through rate, on average, is double that of messages simply presented at the beginning of a session.

Depending on the app type, this click-through rate can be even higher, with photography and sports apps leading the pack. For sports apps, this may see developers triggering messages when news breaks about a user’s favorite team, while photography apps may remind users of lesser used, but still valuable features they offer, as examples.

Josh Todd, chief marketing officer at Localytics, commented:

There’s an outdated belief among app owners that in-app messages are viewed as intrusive or “spammy.” In this new research, we chose to challenge that way of thinking. What our data shows is that—when done right—in-app messages can actually be strategically used to drive increased loyalty and engagement by showing users the true value of an app.

Localytics’ complete research is available here.