Digital2Go Media Networks, (D2GO), a location-based consumer engagement and proximity beacon platform. and Incipio®, the leading designer and manufacturer of award-winning mobile device accessories and technology, today announce a global partnership to bring proximity-based beacon technology to retailers worldwide.
Incipio, whose mobile device accessories are sold in over 50,000 retail locations under the brands Incipio, Braven, Incase, Clamcase, and Tavik, is deploying the D2GO in-store beacon platform to analyze consumer shopping patterns while delivering branded content and personalized offers to increase shopper loyalty and ensure its products are placed prominently within high-traffic areas of its retailers.
Retailers have yet to be formally announced, but D2GO’s President, Mike Canevaro, sees this as just the beginning, “Working with the global leader in mobile accessories, D2GO will help Incipio strengthen its retail presence, while establishing one-on-one relationships with consumers. Andy and the team at Incipio immediately understood the value of our platform, and we jumped at the chance to collaborate.”
Incipio has been quietly testing the platform for several months, and is impressed with the results, “Working with Digital2Go helps us better understand consumer behavior, and gives us the ability to engage directly with captive buyers while shopping our retail partners,” said Andy Fathollahi, Chief Executive, Incipio. “Beacon technology is here to stay, and we know we made the right decision choosing Digital2Go as our in-store consumer engagement platform.”
The Digital2GO consumer engagement platform provides predictive targeting, combined with advanced analytics capabilities to enhance customer segmentation and engagement. The D2GO platform leverages Bluetooth® Smart and Apple’s iBeacon technology to deliver relevant content, meaningful experiences, and targeted information to consumers.
Beacon marketing programs are quickly moving out of the beta phase, with some of the world’s leading brands openly embracing the technology. A recent report from BI Intelligence estimates that beacon-triggered messages will influence up to $4.1 billion in total US retail sales this year. They expect that figure to glow 10x in 2016.
Customer focused, product centric.
Founded in Southern California in 1999, Incipio is driven by a passion to connect consumers with amazing products worldwide.
The strategy behind our success is based on an unsurpassed operational dexterity coupled with a commitment to product design; all backed by a robust manufacturing proficiency. We position our diverse range of company owned brands and licensed properties at the intersection of technology and lifestyle to address the needs and individual preferences of today’s consumer.
Our expansive and ever-growing global presence allows us to deliver products to a diversified customer base quickly and efficiently. Today, INCIPIO TECHNOLOGIES INC. has a reach of over 50,000 doors worldwide spanning multiple categories across the tech and lifestyle markets cementing Incipio as the dominant global supplier in the industry.